1 Course Roadmap - Start Here! 2 Join Our Members Only Facebook Group 3 Fill Out Your Member Success Survey 4 👩‍💻 Access Live Calls (Call Schedule & Links) 5 🙋‍♂️ How to ask questions & receive ad feedback 6 🙋‍♂️ How to share your Facebook & Instagram Ads Into the FB Group

1 Download Accelerator Workbook Here 2 Accelerator Dictionary [Download]

1 When Things Get Hard...(Read This Before You Dive Into The Trainings) 2 Setting Your Mindset & Expectations For The Accelerator 3 Identify Where You Are: Choose Your Roadmap 4 Dreamer, Builder & Scaler Roadmaps 5 Words of Wisdom: How this Alum made $250,000 since starting the Accelerator 6 Words of Wisdom: How this Alum read her data, launched new to market products based on her ad data and had a $40,000 launch with $700 in ad spend. 7 ✅ Check In! Graduating to Phase 1

1 Recommended Approach To This Module 2 Evaluating Your Digital Funnel & Customer Journey 3 Gathering Market Research 4 Module 1.1 | Know Your Numbers 5 FB Ad Calculators For Projections 6 ✅ Check In! Graduating to Phase 2

1 Recommended Approach To This Module 2 Build Your Have Them At Hello Ads 3 Have Them At Hello Ad Testing Guide 4 Launching Your Minimum Viable Ad Funnel 5 How To Set Up Have Them At Hello Ads 6 How To Tell If Ads "Are Working" | Have Them At Hello Ads 7 Have Them At Hello Ads In Action Campaign Overview 8 Behind The Scenes Videos Of 6 & 7 Figure Ad Funnels 9 ✅ Check In! Graduating to Phase 3

1 Full Funnel Ad Overview 2 Full Funnel Roadmap 3 [Planning Worksheet] Full Funnel Ad Mapping

1 Top Of Funnel Ads Overview 2 Top of Funnel Ad Testing Guide 3 TOF Ads: Paradigm Shift Videos 4 Initial Ad Indicators To Look For | TOF & SLO (Self-Liquidating Offer) Sales Ads To Cold Audiences 5 [Behind The Scenes] First Week Launch of TOF Ads 6 ✅ Check In! Graduating to Phase 4

1 Middle of Funnel Ads 2 Middle of Funnel Ad Testing Guide 3 How To Read Data & Spot Initial Indicators Middle Of Funnel Ads 4 How To Tell If Ads "Are Working" | MOF 5 ✅ Check In! Graduating to Phase 5

1 Bottom of Funnel Ads 2 Bottom of Funnel Ad Testing Guide 3 How To Read Data & Spot Initial Indicators Bottom Of Funnel Ads 4 ✅ Check In! Graduating to Phase 6

1 How To Identify Gaps To Fill In A Campaign 2 Reactivation ⚡️ What To Do With People Who Don't Buy The First Time 3 Behind The Scenes ⚡️ Validated TOF to BOF Ad Funnel 4 Determining Ad Bottlenecks & How To Fix Them

1 Ensure ad account is set up correctly 2 Pixel | How The Pixel Works & Installing The Pixel Code 3 Pixel | How to Choose & Install Standard Events 4 Pixel | Standard Events vs Custom Conversions 5 Pixel | Campaign & Standard Event Optimization 6 Audience | Personas & Targeting Brainstorming 7 Audience | Saved Audiences: What They Are & How To Build 8 Audiences | Lookalike Audiences: What They Are & How To Build 9 Audiences | Custom Audiences: What They Are & How To Build 10 Audience | [Top of Funnel] How To Pick & Test Cold Audiences  11 Audience | Setting up Middle of Funnel (MOF) audiences 12 Audience | How To Set Up Bottom of Funnel (BOF) Audiences 13 Campaigns | How to think about campaigns, ad sets and ads while also choosing a campaign type 14 Campaigns | How To Set Up & When To Use A Video View Campaign 15 Campaigns | Setting Up A Messaging Campaign 16 How To Set Up Custom Column Reporting 17 Performance Columns 18 When An Ad Is Rejected [Language To Send FB] 19 Facebook CAPI 20 How To Build UTM Links Inside FB Ads Manager 21 UTM tracking overview (Inside Google Analytics)

1 Ad Copywriting Foundations 2 Copywriting for Top Of Funnel ads 3 TOF Ads: Concepts & Creative 4 Copywriting for Middle & Bottom Of Funnel ads 5 BOF Ads: Concepts & Creative  6 Ad Headline Generator 7 📄 Webinar Ad Copy Formula + Framework 8 📄 Self Liquidating Offer Ad Copy Formula + Framework 9 📄 Sales Ad Copy Formula + Framework 10 Saving Ad Creative & "Spying" On Brand's Ads 11 BONUS ⚡️ Ad Makeovers 12 Bonus ⚡️ Ad Copy Tips & Tricks

1 Pixel & Standard Event Updates | Domain Verification ⚠️ 2 Pixel & Standard Events | Choosing 8 Standard Events 3 Reporting | 7 Day Attribution

1 Launching Full Ad Funnel Map [Google Doc Planner]

1 Q & A Week One 04.10.20 2 Q+A 04.23.20 3 Q & A 04.30.20 4 Q & A 05.07.20 5 Q & A 05.14.20 6 Q & A 04.21.20 7 Q & A 05.26.20 8 Q & A 05.28.20 9 Q & A 06.11.20 10 Q & A 6.25.20 11 Q & A 7.3.20 12 Q & A 7.9.20 13 Q & A 7.16.20 14 Q & A 7.23.20 15 Q & A 7.30.20 16 Q & A 8.6.20 17 Q & A 09.03.20 18 Q & A 09.10.20 19 Q & A 09.17.20 20 Q & A 09.24.20 21 Q& A 10.01.20 22 Q&A 10.08.20 23 Q&A 10.15.20 24 Q&A 10.22.20 25 Q&A 11/5/2020 26 11.12.20 27 11.19.20 28 12.4.20 29 12.9.20 - Part 1 30 12.9.20 - Part 2 31 12.17.20 32 12.22.20 33 01.07.21 34 01.21.21 35 02. 4.21 36 02.17.20 37 03.04.21 38 Q&A 03.18.21 39 04.01.21 40 04.15.21 41 04.29.21 42 05.13.21 43 05.27.21 44 06/10/21 45 July 8, 2021 46 July 22, 2021 47 August 5th, 2021 48 August 19, 2021 49 September 16, 2021 50 September 30, 2021