1 Step 1: A Quick Introduction To Ads History 2 Step 2: Determine Your Ads Stage 3 Step 3: Have Them At Hello Framework Overview

1 Getting Started: Framework Testing Guide 2 How To Set Up Have Them At Hello Ads: Overview 3 How To Set Up Have Them At Hello Ads: Single Ad Overview 4 Have Them At Hello Ads: In Action Campaign Overview 5 How To Tell If Ads "Are Working" | Have Them At Hello Ads 6 Campaigns | How to think about campaigns, ad sets and ads whilealso choosing a campaign type 7 How To Set Up: Cold Audiences 8 Audience | How To Pick & Set Up Top of Funnel (TOF) Cold Audiences 9 Audience | How To Set Up Middle of Funnel (MOF) Audiences 10 Audience | How To Set Up Bottom of Funnel (BOF) Audiences

1 Setting Up Your Retargeting Audiences 2 Behind The Scenes Retargeting Ad Overview

1 How To Approach Budget & Minimum Viable Data For New Ads 2 Ad Benchmarks and When to Scale 3 Determining Ad Bottlenecks & How To Fix Them

1 Video Training: Creating your "I've Found My Person" Ad Copy & Creative 2 Webinar Ad Copy Formula + Framework Copy Formula + Framework 3 Sales Ad Copy Formula + Framework Copy Formula + Framework 4 Self Liquidating Offer or SLO Ad Copy Formula + Framework 5 Ad Headline Generator

1 Ensure ad account is set up correctly 2 Pixel | How The Pixel Works & Installing The Pixel Code 3 Pixel | How to Choose & Install Standard Events 4 Pixel & Standard Event Updates | Domain Verification ⚠️ 5 Pixel | Campaign & Standard Event Optimization 6 Reporting | 7 Day Attribution 7 Audience | Personas & Targeting Brainstorming 8 Audience | Saved Audiences: What They Are & How To Build 9 Audiences | Lookalike Audiences: What They Are & How To Build 10 Audiences | Custom Audiences: What They Are & How To Build 11 Campaigns | How To Set Up & When To Use A Video View Campaign 12 Campaigns | Setting Up A Messaging Campaign 13 How To Set Up Custom Column Reporting 14 Performance Columns & Metrics 15 When An Ad Is Rejected [Language To Send FB] 16 Facebook CAPI 17 How To Build UTM Links Inside FB Ads Manager 18 UTM tracking overview (Inside Google Analytics) 19 COPY: Pixel & Standard Event Updates | Domain Verification ⚠️