1 Roadmap For Your Accelerator Journey 2 Download Accelerator Workbook Here 3 Determine Your Stage: Dreamer, Builder & Scaler Roadmaps 4 Setting Your Mindset & Expectations For The Accelerator 5 When Things Get Hard...(Read This Before You Dive Into The Trainings) 6 Ad Dictionary [Terms You Need To Know] 7 Words of Wisdom: How this Alum made $250,000 since starting the Accelerator 8 Words of Wisdom: How this Alum read her data, launched new to market products based on her ad data and had a $40,000 launch with $700 in ad spend.

1 Evaluating Your Digital Funnel & Customer Journey 2 Gathering Market Research 3 🤓 Know Your Numbers

1 Build Your Have Them At Hello Ads 2 Have Them At Hello Ad Testing Guide 3 Launching Your Minimum Viable Ad Funnel 4 How To Set Up Have Them At Hello Ads 5 How To Tell If Ads "Are Working" | Have Them At Hello Ads 6 How To Build Out Your Have Them At Hello Ads Across Your Funnel

1 Full Funnel Ad Overview 2 📕 Full Funnel Roadmap 3 Top Of Funnel Ads Overview & Strategy 4 📕 Top of Funnel Ad Testing Guide 5 🚀 TOF Ads: Lead Magnet Ads 6 🚀 Paradigm Shift Videos 7 🚀 TOF Ads: Self Liquidating Offer Ads (SLO Ads) 8 Middle of Funnel Ads Overview & Strategy 9 📕 Middle of Funnel Ad Testing Guide 10 Bottom of Funnel Ads Overview & Strategy 11 📕 Bottom of Funnel Ad Testing Guide 12 Reactivation ⚡️ What To Do With People Who Don't Buy The First Time 13 [Planning Worksheet] Full Funnel Ad Mapping

1 Ad Copywriting Foundations 2 Ad Headline Generator 3 📄 Webinar Ad Copy Formula + Framework 4 📄 Self Liquidating Offer Ad Copy Formula + Framework 5 📄 Sales Ad Copy Formula + Framework 6 Saving Ad Creative & "Spying" On Brand's Ads 7 Ad Creative Catalogue & Inspiration 8 🎨 Top Of Funnel Ad Creative: Examples Outlines 9 🎨 Middle Of Funnel Ad Creative: Examples Outlines 10 🎨 Bottom of Funnel Ad Creative: Examples Outlines 11 ✍️ Copywriting for Top Of Funnel ads 12 ✍️ Copywriting for Middle & Bottom Of Funnel ads

1 📕 Ad Benchmarks Checklist 2 📕 Determining Ad Bottlenecks & How To Fix Them 3 How To Read Data & Spot Initial Indicators Middle Of Funnel Ads 4 How To Tell If Ads "Are Working" | MOF 5 How To Read Data & Spot Initial Indicators Bottom Of Funnel Ads 6 Reactivation ⚡️ What To Do With People Who Don't Buy The First Time

1 ⭐️One Time Set Up⭐️ Ensure ad account is set up correctly 2 ⭐️One Time Set Up⭐️ Pixel | How The Pixel Works & Installing The Pixel Code 3 ⭐️One Time Set Up⭐️ Installing Facebook CAPI 4 Pixel | How to Choose & Install Standard Events 5 Pixel & Standard Event Updates | Domain Verification ⚠️ 6 ❓Do I Use The Same Pixel For Every Page?

1 Audience | Personas & Targeting Brainstorming 2 Audience | Saved Audiences: What They Are & How To Build 3 Audiences | Lookalike Audiences: What They Are & How To Build 4 Audiences | Custom Audiences: What They Are & How To Build 5 Audience | [Top of Funnel] How To Pick & Test Cold Audiences  6 Audience | Setting up Middle of Funnel (MOF) audiences 7 Audience | How To Set Up Bottom of Funnel (BOF) Audiences

1 Campaigns | How to think about campaigns, ad sets and ads whilealso choosing a campaign type 2 Campaigns | Setting Up A Messaging Campaign 3 Awareness Campaign: Video View | How To Set Up & When To Use 4 Awareness Campaign: Reach | How To Set Up & When To Use 5 Traffic Campaign: Reach | How To Set Up & When To Use 6 Leads Campaign: Website Lead Ads | How To Set Up & When To Use 7 Leads Campaign: Instant Form Ads | How To Set Up & When To Use 8 Purchases Campaign: Website Purchase Ads | How To Set Up & When To Use

1 How To Set Up Custom Column Reporting 2 Performance Columns & Metrics 3 Purchases Campaign: Website Purchase Ads | How To Set Up & When To Use 4 When An Ad Is Rejected [Language To Send FB] 5 UTM tracking overview (Inside Google Analytics) 6 How To Build UTM Links Inside FB Ads Manager 7 How To Export Your Lead Submissions: Instant Forms

1 ❓ My Bottom of Funnel Retargeting Ads Aren't Showing or Spending Any Money 2 ❓ Your Cart Is Not Converting -> How To Optimize A Cart 3 ❓ My ads were converting really well and then today it's plummeted, what happened? 4 ❓ I don't understand how I can have hundreds of clicks registering from ads, but my custom audience is still small? 5 ❓ My ads are not using up the budget I am giving campaigns/ My campaigns have stalled... 6 ❓ I have too many (or too little) purchases firing and misreporting in Ads Manager. What do I do? 7 ❓What's the best time and day to launch my ads?