1 Course Roadmap - Start Here! 2 Download Accelerator Workbook Here 3 Accelerator Dictionary [Download] 4 When Things Get Hard...(Read This Before You Dive Into The Trainings) 5 Setting Your Mindset & Expectations For The Accelerator 6 Identify Where You Are: Choose Your Roadmap 7 Dreamer, Builder & Scaler Roadmaps 8 Words of Wisdom: How this Alum made $250,000 since starting the Accelerator 9 Words of Wisdom: How this Alum read her data, launched new to market products based on her ad data and had a $40,000 launch with $700 in ad spend.

1 Recommended Approach To This Module 2 Evaluating Your Digital Funnel & Customer Journey 3 Gathering Market Research 4 Module 1.1 | Know Your Numbers 5 FB Ad Calculators For Projections 6 ✅ Check In! Graduating to Phase 2

1 Recommended Approach To This Module 2 Build Your Have Them At Hello Ads 3 Have Them At Hello Ad Testing Guide 4 Launching Your Minimum Viable Ad Funnel 5 How To Set Up Have Them At Hello Ads 6 How To Tell If Ads "Are Working" | Have Them At Hello Ads 7 Have Them At Hello Ads In Action Campaign Overview 8 Behind The Scenes Videos Of 6 & 7 Figure Ad Funnels 9 ✅ Check In! Graduating to Phase 3

1 Full Funnel Ad Overview 2 Full Funnel Roadmap 3 [Planning Worksheet] Full Funnel Ad Mapping

1 Top Of Funnel Ads Overview 2 Top of Funnel Ad Testing Guide 3 TOF Ads: Lead Magnet Ads 4 TOF Ads: Paradigm Shift Videos 5 TOF Ads: Self Liquidating Offer Ads (SLO Ads) 6 Top of Funnel Ads Concepts & Creative 7 Copywriting for Top Of Funnel ads 8 Initial Ad Indicators To Look For | TOF & SLO(Self-LiquidatingOffer) Sales Ads To Cold Audiences 9 [Behind The Scenes] First Week Launch of TOF Ads 10 ✅ Check In! Graduating to Phase 4

1 Middle of Funnel Ads 2 Middle of Funnel Ad Testing Guide 3 Middle of Funnel Copy & Creative Inspiration 4 Copywriting for Middle & Bottom Of Funnel ads 5 How To Read Data & Spot Initial Indicators Middle Of Funnel Ads 6 How To Tell If Ads "Are Working" | MOF 7 ✅ Check In! Graduating to Phase 5

1 Bottom of Funnel Ads 2 Bottom of Funnel Ad Testing Guide 3 Bottom of Funnel Ads Copy & Creative Inspiration 4 How To Read Data & Spot Initial Indicators Bottom Of Funnel Ads 5 ✅ Check In! Graduating to Phase 6

1 How To Identify Gaps To Fill In A Campaign 2 Reactivation ⚡️ What To Do With People Who Don't Buy The First Time 3 Behind The Scenes ⚡️ Validated TOF to BOF Ad Funnel 4 Determining Ad Bottlenecks & How To Fix Them

1 Ad Copywriting Foundations 2 Ad Headline Generator 3 📄 Webinar Ad Copy Formula + Framework 4 📄 Self Liquidating Offer Ad Copy Formula + Framework 5 📄 Sales Ad Copy Formula + Framework 6 Saving Ad Creative & "Spying" On Brand's Ads 7 Ad Creative Catalogue & Inspiration

1 Ensure ad account is set up correctly 2 Pixel | How The Pixel Works & Installing The Pixel Code 3 Pixel | How to Choose & Install Standard Events 4 Pixel & Standard Event Updates | Domain Verification ⚠️ 5 Pixel | Campaign & Standard Event Optimization 6 Reporting | 7 Day Attribution 7 Audience | Personas & Targeting Brainstorming 8 Audience | Saved Audiences: What They Are & How To Build 9 Audiences | Lookalike Audiences: What They Are & How To Build 10 Audiences | Custom Audiences: What They Are & How To Build 11 Audience | [Top of Funnel] How To Pick & Test Cold Audiences  12 Audience | Setting up Middle of Funnel (MOF) audiences 13 Audience | How To Set Up Bottom of Funnel (BOF) Audiences 14 Campaigns | How to think about campaigns, ad sets and ads while also choosing a campaign type 15 Campaigns | How To Set Up & When To Use A Video View Campaign 16 Campaigns | Setting Up A Messaging Campaign 17 How To Set Up Custom Column Reporting 18 Performance Columns & Metrics 19 When An Ad Is Rejected [Language To Send FB] 20 Facebook CAPI 21 How To Build UTM Links Inside FB Ads Manager 22 UTM tracking overview (Inside Google Analytics)